We had the pleasure of hosting a Product Consortium gathering in our Esko Gent office. The first talk was about implementing POM at Esko, the challenges, early successes and learnings. The second one was by my study friend, and amazing design leader, Amir Azar. How to get a seat at the table as a designer and tell the story. Because product development is a team sport!
This week's In the Pocket afterwork was all about the software factory of the future. Interesting insights on how to work with skills, AI + security, and how to lead teams into 'the age of intelligence' ✨
Live sketchnotes at the watch party hosted by Friends of Figma Brussels, no post-processing.
Lots of really cool tools to play and explore. And agents to put to work!
First time at a Generative AI Belgium meetup, and it did not disappoint. About AI learning to hack your systems, social(ly awkward) robots and builders that never touch any code.
What an amazing event! Loved it soooo much! Doodled live during the Leadership Ateliers in Berlin, no post-processing.
Really enjoyed this In The Pocket afterwork on AI product innovation! Thought‑provoking perspectives on "the Age of Intelligence" and "Service‑as‑Software", plus nice conversations with old and new friends.
First time at the Product Consortium. About enterprise AI, what to build and ship. Next event will be at our own Esko offices!
Thanks to Little Miss Robot for bringing together the Gent Product Design community once again! From scaling design teams and setting up product trios, to designing agentic experiences for the reviewer, to building products that people trust.
Last UX Ghent meetup of the year was another great one! Even though AI has been the topic several times this year - for obvious reasons - this one had a different angle again, with many practical tips & tricks!

I felt a little old, reminiscing about how I as a student took part in a short European Product Innovation program in Kortrijk... But, great inspiration and ideas, and maybe I even spotted a few other grey hairs in the crowd.
How AI is redefining SaaS products and what it means for UX. From rigid flows to adaptive experiences, or even no interface at all. And how to get the entire company to embrace AI, with a little help of a cute marmot mascot 😍
I had the pleasure of guest lecturing at Arteveldehogeschool. The goal: Boosting the creative confidence of International Business Management students. We kicked off our crafty afternoon with basic sketching exercises. Students built their own visual vocabulary. Next, we explored how to craft vision types for the business ideas their teams had generated in a prior ideation session. To wrap things up, students created storyboards to support their storytelling. I loved seeing not just text, but lots of little sketches on the posters they presented.
Talks about AI experiments, tips & tools. Followed by breakout discussions on how AI influences the role of the Product Designer, now and in the future. I enjoyed this new format, exchanging ideas with each other via good old sticky notes.
4 new products and many, many sweet improvements! Looking forward to dive deeper into them...
About the need to evolve, experiment with AI tools, become adapt AI curators, to stay relevant. While I love playing with new (AI) tools, I think there’s still something to say for the craft too… so here are my notes, no AI involved 🙃✏️
Taking notes ✏️ and drinking beers 🍻! Another Product Design meetup at Little Miss Robot. From the startup rollercoaster, through hardware experiments, to failing thoughtfully.
What are YOU going to do at a cyber security event?! Learn new stuff and meet cool people, obviously! I really enjoyed all the talks and it was fun to see so many women in tech 💜 Now off we go to harvest some spice...
Really cool talks, in a cool place! UX Ghent hosted this planet centric design themed meetup at the Bijloke.
About constructive conflict and the impact of AI on the design world...and different flavours of popcorn! 🍿
Rainbow stickers for our ARG that now bring some color to laptops all around the world!


Turns out, 100% of people in the UX field loves research! 😉 Disco Chickens, Orvals, and old 'study buddies'...good times! Already looking forward to the next one! 🚀
This edition was all about 'Responsibility in Digital Design'. How to drive change and make it stick, the importance of considering unintended consequences, accessibility as a priority and digital wellbeing.
I started publishing a few stickers in the Figma community, check out my profile to grab them and find more!
I love doodling, prototyping new ideas and product concepts, facilitating creative workshops, organising fun events. I also enjoy running long distances in nature, at a very slow pace, while eating lots of snacks.
You can often find me at ux/product design/tech meetups, taking notes and drinking beers. The result of which you can see on this site.
My day job is at Esko, check out
https://www.esko.com/en if you want to know more about our solutions for the entire packaging go-to-market process.
Find some of my (free!) stickers for Figma here:

Picture: Valentyna Rostovikova
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